Consumers from every demographic and economic class are becoming more style-conscious, elevating the role of appearance in buying everything from cell phones to cars to clothing, While functionality and price are still critical factors, when faced with a choice between two similar products, consumers will always purchase the one with the most aesthetic appeal.
Overview
CATIA - Realistic Dynamic Rendering provides a comprehensive set of tools to simulate and iterate product appearance. This allows design teams to front load more decisions in the virtual stage of development ? before investing in expensive prototypes, production resources, and product launch activities.
Customer Benefits
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Complete real time rendering environment enabling easy and rapid virtual design review
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Unique specification-driven approach of rendering parameters making it possible to optimize the design review and rapidly evaluate different alternatives at any time during the process
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Generation of high-end realistic photos and movies of a product?s appearance making it possible to share its emotional content with customers and thereby decrease the need for physical prototypes
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Early preparation of marketing and sales campaigns by providing suitable materials at the beginning of the product development process
QUESTIONS & ANSWERS
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